Best Innovative & Interactive Campaign
Award to the campaign that has best promoted the product, established or enhanced the image of the brand, product or company and/or established a call for action or stimulated the usage of the product in an innovative and interactive way.
Best Poster Campaign
Award to the poster campaign which has best illustrated the creative concept and communicated the message effectively in the selected format and/or locations.
Best Use of Airport Express Advertising Campaign
Award to the campaign that has best established the image of the brand, product or promotion strategy for a company on the Airport Express. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign set specifically on the Airport Express.
Best Use of Digital Media
Award to the campaign that has best launched or promoted its brand and product via the creative usage of the digital media. Both creative concept/execution and the medium employed should contribute to an effective and powerful campaign.
Best Use of Integrated Media
Award to the campaign that has best used multiple ad formats of MTR advertising to establish or enhance the image of the brand, product or company. The medium employed should contribute to an effective and impactful campaign.
My Favourite Campaign
Award to the campaigns which have received high recognition from the general public through public voting. The voting process demonstrates that the campaign has received a high level of awareness and recognition from the audience's perspective
My Favourite Digital Video
Award to the digital video campaigns which have received high recognition from the general public through public voting. The voting process demonstrates that the campaign has received a high level of awareness and recognition from the audience's perspective
A professional judging panel comprised of media and creative industry professionals, as well as senior institutional and academic representatives, will appraise the finalists in a judging session to be held in March 2018. The judging criteria will be based on the use of media, creativity and effectiveness of message delivery. Their scores will weight for 80% of the total scores.
A student judging panel comprised of over hundred current tertiary students who study in advertising, media, communication, business, marketing, creative and design will score the finalists campaign through an online judging platform in March 2018. The judging criteria will be based on the use of media, creativity and effectiveness of message delivery. Their scores will weight for 20% of the total scores.
Professional Awards
Public Voting Awards
Congratulation to the lucky draw winners below in “MTR advertising The Best of the Best Awards 2018” Public voting.
Winner will be notified of prize redemption details individually.
1st Prize (1 winner): Iphone XS Max (64GB) (Valued at HK$9,499)
Name: Kwok Siu Mei
2nd Prize (1 winner): Dyson Supersonic™ hair dryer with Dyson Detangling comb (Valued at HK$3,380)
Name: Cherry Chow
3rd Prize (1 winner): Travel Voucher (Valued at HK$1,000)
Name: Hung Wai Ting, Eric
Winners will be contacted by phone or by email on or before 30th April 2019.
Please call 2862 7211 for further inquiries.
Trade Promotion Competition Licence No.: 51793 & 51794